Blog 3. 10/9/2011

This week in class we talked about building a web business. We discussed the business plan for a web business, which is 1. Acquire Customers 2. Online Experience 3. Business Outcomes. We also talked about the "Business Model Generation," which has nine key parts. The first is customer segments, which is how an organization serves one or several customer segments. The second is value propositions, which seeks to solve customer problems and satisfy customer needs with value propositions. The third is channels, which is how value propositions are delivered to customers through communication, distribution, and sales channels. The fourth is customer relationships, which are established and maintained with each customer segment. The fifth are revenue streams, which result from value propositions successfully offered to customers. The sixth is key resources, which require assets to offer and deliver the previously described elements. The seventh are key activities. The eighth is key partnerships, which means some activities are outsourced and some resources are acquired outside the enterprise. The ninth is cost structure, which is the end result of the business model elements.